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Cory Watilo

Product designer in Tampa, Florida

PostHog

I joined PostHog as Lead Designer in January 2021 as employee #11 and left in July 2025. I led the Website Team (meaning I'm responsible for everything you see on PostHog.com including design, copy, brand positioning, site structure, and some of the front end code).

I've had a lot of fun scheming up this site. There are a ton of bits that go above and beyond what most SaaS startups do. But since the website is PostHog's #1 sales channel, I've been given the leeway to be creative and make a one-of-a-kind site that is now known throughout the industry for its design and personality.

I also worked with engineering small teams to support their product work with design.

"You will hate PostHog if..."

A fun block that shows the personality of the PostHog brand

Product page

Docs (in dark mode)

Community

We rolled our own community using Strapi (CMS) as the backend.

Job listing

PostHog uses Ashby as the ATS. We had a lot of fun using their API to power the content, which gave us full control of the UI.

I wrote more about our process in this Ashby customer story.

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© 2023 Cory Watilo